Jasmine writes for The Robin Report, Retail Minded and Sourcing Journal, among others. Her thought leadership is published in a wide variety of online publications – from Fiverr to Retail Insider to Multichannel Merchant. She is the go-to writer for thought leaders, CEOs, and marketing managers in the retail/tech industries.


She also crafts ebooks and articles under the names of the best in the retail business. She also writes top-performing bylined pieces for doctors and professors which are published on higher education websites. Contact Jasmine directly for links to ghostwritten content. 

Retailers that are going bankrupt or shuttering stores this year may not appear to have many similarities at first glance.

Here's What Recent Store Closures Have in Common

Artisans are uniquely positioned to benefit from the new retail model.

The Future of Retail Lies with Artisans, but the Big Guys Can Still Cash In

Legacy brands that shattered stores are launching under new concepts.

Does a Brand Need to Die Before it can be Ressurrected?

The generation with the most buying power sets the trends.

Identifying Trends for the

Trend-Averse Generation

If you can't beat them,

co-opt them. 

Diesel Finds Success with Real

Knock-Offs Pop-Up Store

Sales of pet products are on the rise.

Millennials Spend like Crazy

on their Fur Babies

The dissolution of gender norms is one of the most contentious topics in retail today.

Gender Norms in Retail

Alienate Gen Z

It's a challenging market for luxury brands.

Down-Market Luxury Brands Trudge their Way Back Upstream

Looking forward to what is next...

Traditional Loyalty Programs

are Passe, Here's What's Next

Everyone wants to be part of a brand's come up story nowadays.

Millennials are Getting Bored with Start-Ups

Give new life to old content.

Time for a Refresh:

Four Ways to Repurpose Content

It's easy to talk about different generations as though they are diametrically opposed.

Can Retailers Pander to Gen Z Without Scaring Off Boomers?

The resale market has grown at 21x the pace of the mainstream apparel market in the last three years.

What Comes After the Thrifting Trend?

Radical transparency is disrupting the retail industry.

It's Time for Retailers to Broadcast Their Deficiencies

The Off-Price sector is performing stronger than ever.

Is Off-Price Out of Luck When it Comes to Inventory?

Weather is a 365-day concern for retailers.

What the Apparel Industry has Learned About Hurricanes