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Jasmine writes for The Robin Report, Sourcing Journal, the Vend blog, Payment Depot, and many others. Her thought leadership is published in a wide variety of online publications – from Fiverr to Retail Insider to Multichannel Merchant. She is the go-to writer for CEOs and marketing managers looking for fresh thought leadership in the retail/tech industries. She also writes long-form content, such as ebooks and whitepapers, for multiple consulting firms in retail-adjacent industries.

Reach out via our contact form for a quote on your next written project. 

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Is Kanye’s New Gap Collaboration Dead on Arrival?

It’s supposed to be the collaboration of the decade.

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Face Masks Make a Statement

Despite the evidence, few of us saw the face mask boom coming.

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Are You There, Retailers?

It's Me... A Millennial HENRY

Millennial HENRYs (High Earners Not Rich Yet) felt broke before the COVID outbreak.

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5 Challenges Retailers Face in Giving Customers What They Want

It's 2020, and omni-channel retailing is the bare minimum when it comes to meeting consumer's growing expectations.

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Unique Expectations of the Gen Z Workforce

There's a retail labor shortage the likes of which we haven't seen in two decades.

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Is Amazon Finally On Its Way Out?

Amazon is the most controversial retailer of the modern era.

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Curated DTC Brands Struggle to Reach Profitibility

Memberships, Subscriptions, and Loyalty... Oh my!

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Retail's New Hypebeast: Instagram Product Launch Alerts

Instagram is rolling out a new pilot program in the U.S. to help brands generate excitement for their product drops.

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Here's What Recent Store Closures Have in Common

Retailers that are going bankrupt or shuttering stores this year may not appear to have many similarities at first glance.

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The Future of Retail Lies with Artisans, but the Big Guys Can Still Cash In

Artisans are uniquely positioned to benefit from the new retail model.

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Does a Brand Need to Die Before it can be Ressurrected?

Legacy brands that shattered stores are launching under new concepts.

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Identifying Trends for the

Trend-Averse Generation

The generation with the most buying power sets the trends.

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Diesel Finds Success with Real

Knock-Offs Pop-Up Store

If you can't beat them,

co-opt them. 

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Millennials Spend like Crazy

on their Fur Babies

Sales of pet products are on the rise.

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A Mental Health Crisis: Gen Z and Coronavirus

The hot topic on everyone’s minds is: why won’t Gen Z stay inside?

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When Did The Gap Turn into Old Navy?

Gap is struggling. CNBC reported that Gap’s stock had fallen by more than 25% over the past year before the coronavirus outbreak.

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Coronavirus: The Changing of the Guards, Still Not the Apocalypse

Coronavirus hit the U.S. fast and hard, with many states and individual retailers closing up shop until further notice.

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Do You Need to Invest in a New Order Management System?

Improving the customer experience has become a mantra for retailers lately.

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Never Be Too Busy to Answer that Shopper Call

Consumers have run out of patience.

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The New Mobile: What Gen Z Wants From In-App Retail

This year Gen Z will surpass millennials as the largest generation.

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Which Demographic Won't Do Their Holiday Shopping Online?

The holiday season has been synonymous with shopping since the invention of the gold coin. 

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Consumers Use New Criteria to Evaluate Apparel

Fast fashion is finally on its way out and the cost-per-wear value metric is making a comeback.

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Gender Norms in Retail

Alienate Gen Z

The dissolution of gender norms is one of the most contentious topics in retail today.

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Down-Market Luxury Brands Trudge their Way Back Upstream

It's a challenging market for luxury brands.

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Traditional Loyalty Programs

are Passe, Here's What's Next

Looking forward to what is next...

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Millennials are Getting Bored with Start-Ups

Everyone wants to be part of a brand's come up story nowadays.

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Time for a Refresh:

Four Ways to Repurpose Content

Give new life to old content.

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Millenial and Gen Z Trust in a Newly Reopened World

It’s a strange time to come of age, but Gen Z is doing just that in a world on lockdown.

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Gen Z Has Been Prepping for Coronavirus All Their Lives

Funny thing about Generation Z/iGen consumers: they always shopped as if they were preparing for a cataclysmic global event.

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Sustainable Supply Chains? No Longer an Oxymoron

3 Steps for getting started with sustainability.

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Is Your Delivery Experience Falling Short in the Last Mile?

There's a big opportunity to differentiate your retail business through shipping and delivery right now.

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Retail Communications Solutions: Getting Trim in the New Year

What is your New Years Resolution?

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Doing It Right: Mixed Use Retail Spaces for Millenials

It's time that retailers learn what real estate investors already know: Mixed use retail spaces are the mall of the future.

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Peloton Outpaces SoulCycle: What This Means for Retail

Peloton is giving the cult of SoulCycle a run for their money.

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Fewer Than Half of Returned Goods Are Resold at Full Price: Here's Why

Consumer expectations are putting many online brands out of business.

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Can Retailers Pander to Gen Z Without Scaring Off Boomers?

It's easy to talk about different generations as though they are diametrically opposed.

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What Comes After the Thrifting Trend?

The resale market has grown at 21x the pace of the mainstream apparel market in the last three years.

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It's Time for Retailers to Broadcast Their Deficiencies

Radical transparency is disrupting the retail industry.

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Is Off-Price Out of Luck When it Comes to Inventory?

The Off-Price sector is performing stronger than ever.

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What the Apparel Industry has Learned About Hurricanes

Weather is a 365-day concern for retailers.