Jasmine writes for The Robin Report, Sourcing Journal, the Vend blog, Payment Depot, and many others. Her thought leadership is published in a wide variety of online publications – from Fiverr to Retail Insider to Multichannel Merchant. She is the go-to writer for CEOs and marketing managers looking for fresh thought leadership in the retail/tech industries. She also writes long-form content, such as ebooks and whitepapers, for multiple consulting firms in retail-adjacent industries.

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Peloton is giving the cult of SoulCycle a run for their money.

Peloton Outpaces SoulCycle: What This Means for Retail

Consumer expectations are putting many online brands out of business.

Fewer Than Half of Returned Goods Are Resold at Full Price: Here's Why

It's easy to talk about different generations as though they are diametrically opposed.

Can Retailers Pander to Gen Z Without Scaring Off Boomers?

The resale market has grown at 21x the pace of the mainstream apparel market in the last three years.

What Comes After the Thrifting Trend?

Radical transparency is disrupting the retail industry.

It's Time for Retailers to Broadcast Their Deficiencies

The Off-Price sector is performing stronger than ever.

Is Off-Price Out of Luck When it Comes to Inventory?

Weather is a 365-day concern for retailers.

What the Apparel Industry has Learned About Hurricanes

Instagram is rolling out a new pilot program in the U.S. to help brands generate excitement for their product drops.

Retail's New Hypebeast: Instagram Product Launch Alerts

Retailers that are going bankrupt or shuttering stores this year may not appear to have many similarities at first glance.

Here's What Recent Store Closures Have in Common

Artisans are uniquely positioned to benefit from the new retail model.

The Future of Retail Lies with Artisans, but the Big Guys Can Still Cash In

Legacy brands that shattered stores are launching under new concepts.

Does a Brand Need to Die Before it can be Ressurrected?

The generation with the most buying power sets the trends.

Identifying Trends for the

Trend-Averse Generation

If you can't beat them,

co-opt them. 

Diesel Finds Success with Real

Knock-Offs Pop-Up Store

Sales of pet products are on the rise.

Millennials Spend like Crazy

on their Fur Babies

Fast fashion is finally on its way out and the cost-per-wear value metric is making a comeback.

Consumers Use New Criteria to Evaluate Apparel

The dissolution of gender norms is one of the most contentious topics in retail today.

Gender Norms in Retail

Alienate Gen Z

It's a challenging market for luxury brands.

Down-Market Luxury Brands Trudge their Way Back Upstream

Looking forward to what is next...

Traditional Loyalty Programs

are Passe, Here's What's Next

Everyone wants to be part of a brand's come up story nowadays.

Millennials are Getting Bored with Start-Ups

Give new life to old content.

Time for a Refresh:

Four Ways to Repurpose Content